You must have heard the word sponsor in many places, but have you ever wondered what is sponsorship and how you can earn money by using marketing & sponsorship. All the questions will be answered, so read this post till the end so that you also get to know who is using Sponsorship. Let us first know what is sponsorship?
Sponsorship is much more than an outfield sign at a baseball park or a logo on a racecar. Sponsorship provides, business access, connections, hospitality, affinity, audience access, data, and helps to shape public perception in a way that can be hard to achieve using your own marketing and branding efforts alone.
Sponsors and properties working together can create a broader reach and shared objectives, multiplying the resources they have and leveraging the combined power of the relationship.
Sponsorship is much more than advertising. Well-conceived sponsorships include an investment in activation. Activation is a term that is used to describe the specific ways in which the sponsored properties assets will be utilized.
This could include, physical space and interaction with fans or followers, direct contact via email or direct mail, special features and offers to brand customers, hospitality, entertainment and many other forms of engagement.
Sponsorship is as effective in a B to B application as a B to C application. Many municipalities have addressed their funding issues by selling naming rights for parks and buildings, train stations and more.
The real key is to find an organic linkage. One that makes sense to the public. Initially most sponsorships were endemic, like tires and tools for race teams. But as time has gone on the industry has learned that certain fans have loyalty to sponsors of the sport, community or cause that they care about. That is how we wind up with M&M’s on a race car and pink ribbons on a can of soup.
What is marketing & sponsorship?
In sponsorship, the product of any company is promoted by any person. In return, the company gives you some money. Sponsorship is done so that people can buy more and more company’s products.
You must have often seen many Youtubers who say. “This video is sponsored by Company name”. In this way Youtubers also sponsor a product.
Also, if you are related to the field of blogging and you have a popular blog, then you will also get sponsor posts from many companies. Which you can earn money by publishing on your blog.
Newspaper companies use it the most. Newspaper company sponsors many companies because news company has many subscribers. Due to which the company sponsoring the news company benefits a lot.
The company keeps looking for those who have a lot of followers to sponsor its product. In such a situation, if you also have more followers on any social media site, then you can earn money by sponsoring the company there.
How to Earn Money from Sponsorship
The company gives marketing & sponsorship to them. Which has a good amount of followers on social media sites. In such a situation, if you have a good follower on your social media site, then you can earn money only with the help of them.
Now let us know on which type of social media site you can sponsor and after all, which social media website people use to earn money from sponsorship.
1. Earn Money With YouTube Sponsorship
Most people use YouTube for sponsorship, so if you want to earn money from sponsorship for a long time, then you should create a channel on YouTube because most of the marketing & sponsorship is available on this site.
To get sponsorship, you have to bring more and more views on your YouTube channel, partner, your Subscriber base should also be high, only then you are more likely to get sponsorship from any company.
If we talk about how much money you can earn by sponsoring on YouTube, then it depends on how much views come on your YouTube channel. If you have more views on your YouTube channel then you can get more money.
But still let us make an estimate that how much money you get for sponsorship on Youtube, then you get 100 dollars to 200 dollars for doing a sponsorship, but if you have a big channel then you can get more money.
2. Earn Money With Blog marketing & sponsorship
Now Blog is the second biggest way to earn money with the help of marketing & sponsorship. For this, first you have to register yourself on a platform where you get a sponsor or paid post and after registering you will have to tell your price that how much money you will charge for a post.
If you also want to register yourself for Paid Post, then you can register on a famous Flyout. Registering on it is very easy. While registering on the flyout, you have to enter how much you have to charge for the sponsored post.
When you register completely, after that you will get many sponsored posts which you can earn money by publishing on your blog.
If you want to earn money from Sponsor Post, then you focus on the branding and quality of your blog, then automatically you will get sponsor posts. Like you can take $100-$500 as a charge for 1 sponsor post and 30-40 sponsor posts in a month are useful.
3. Earn Money With Facebook Sponsorship
If you have more fan following on your Facebook page or group then you can also use it for marketing & sponsorship post. To take sponsored post from this, you can fill the details in your profile that sponsored post is accepted on your Facebook group or page.
Now if you talk about how much money you can earn from this, then it depends on you that how much fan following you have on your Facebook page or group and how much the company wants to pay you, then in the same way you can make Reach on other social media sites. You can earn good money.
some examples of sponsorship marketing?
Whether it’s the local corner shop sponsoring the yearly community pantomime or a global giant sponsoring the Olympic Games, there are a few common kinds of sponsorship marketing you should be aware of.
Sports marketing & sponsorship is when a brand decides to align itself with a certain sport, usually in an attempt to increase brand awareness.
Think about it: you’d be hard-pressed to watch a sports game without coming across the logos of at least half a dozen or so brands – on board advertisements, on team kits, on TV breaks when games are televised… the list goes on!
Some of the most popular kinds of sports marketing & sponsorship include:
- Event sponsorship: The European Rugby Champions Cup is known as the Heineken Champions Cup for sponsorship reasons.
- Stadium sponsorship: Emirates sponsors Arsenal’s stadium, which is known as the Emirates Stadium.
- Shirt sponsorship: Chevrolet’s branding is famously displayed on Manchester United’s team kit.
- Team sponsorship: SPAR is the major sponsor of British Athletics.
- Athlete sponsorship: 23% of the top 30 male tennis players are sponsored by (and play wearing) Nike and 40% benefit from racket sponsorship from Wilson (according to Score and Change). Meanwhile, Ronaldo is set to make over $1 billion in sponsorship from Nike after signing a lifetime endorsement deal (according to Man of Many).
- Broadcast Sponsorship: Confused.com and Land Rover shared equal sponsorship of ITV’s Rugby World Cup coverage in 2019. In fact, 80% of the value gained from sports sponsorship came from TV advertising in 2019, although that figure’s predicted to drop to less than 73% by 2024 (as revealed by Statista).
- Some of these sponsorship types, such as shirt or athlete marketing & sponsorship, share a large overlap with product placement – particularly when games are televised. Read more in our guide to product placement.
Think of any event. Whether it’s a charity ball, a stage show, a conference or an awards ceremony, we bet there are marketing & sponsorship opportunities available. In fact, Bizzabo reveals that 33% of mid-to-senior-level marketers allocate at least 21% of their marketing budget towards sponsoring or exhibiting at events.
To take a couple of high-profile examples, Mastercard famously sponsors the Olivier Awards every year. And PepsiCo religiously sponsors the NFL Super Bowl, sinking $100 million into it in 2020 alone (according to NS Business).
On that note, it’s worth mentioning that PepsiCo was actually ranked top US sponsor of 2015 by IEG, after spending a grand total of $370 million on sponsorship marketing in just that year! Check out our list of 104 strategic partnership stats for more mind-blowing facts about sponsorship.
More and more, brands are moving beyond simply aligning themselves with one-off programmes. Instead, they might partner with broadcasters more closely to get exposure on-air, in marketing surrounding the programme, in branded promo trails, on the programme website, in a competition led by the broadcaster and much much more.
These kinds of marketing & sponsorship opportunities can be combined with other similar types of strategic partnerships, such as product placement.
Of course, TV isn’t the only kind of broadcasting that offers sponsorship opportunities – brands can also team up with radio stations, podcasts or even YouTube channels to offer and benefit from sponsorship. In this way, opportunities aren’t limited to those big national or international brands. By partnering with local radio stations or niche podcast creators, smaller brands can also utilise sponsorship to great effect.
difference between sponsorship and partnership?
As far as we’re concerned, sponsorship is a type of partnership. After all, it involves two brands collaborating to bring benefit to them both.
However, it’s certainly not always the most collaborative type of partnership there is – especially when we’re talking about cash sponsorship, which can be transactional. Often, the sponsee will sell promotional spots to sponsors for a set fee, which is really no different from a traditional advertising deal!
And just look at the ‘sponsored content’ that you can find on many publishers’ websites. There’s usually not much to differentiate these from traditional advertorials (check out our guide to content marketing & sponsorship for more).
That said, let’s not forget the scope that sponsorship marketing has – especially when it comes to in-kind and media sponsorship, where no money actually changes hands. Instead, the sponsor and the sponsee have to focus on using their individual skills and talents to benefit one another. If that’s not a strategic partnership, then we don’t know what is!
How to Earn Money with Marketing & Sponsorship Last Word
Hope you have understood that what is marketing & sponsorship? And how can you earn money by using it, if you have any question in your mind then you can tell us in the comment section.
If you’re looking for sponsorship opportunities, or any other kind of partnership, remember to book a demo with Breezy to see how our partner search engine can make your life so much easier.
All you have to do is give us some info to guide our search – like your competitors and keywords – and then we’ll do the hard work of finding you partner prospects, so you don’t have to!